Description

Use your technical communication skills to transition into an expanded role in public relations. Find out how to write a news release to help build awareness of your organization or share news of new research or products. This role may become reality as budgets and staffs shrink. During this webinar, attendees will learn how to determine what is news and how to write a basic news release. Discussion will include current news release best practices and use of multimedia news releases.

Joyce Lofstrom is senior manager, corporate communications, for the Chicago-based Healthcare Information and Management Systems Society, the largest US healthcare association focused on information technology. Her career has focused on health, food, and nutrition communications and public relations. She was also food editor and features writer for the Daily Herald newspaper in suburban Chicago. Joyce has been an adjunct instructor in public relations at DePaul University and Loyola University in Chicago. She has a BS degree in home economics–journalism and a MS degree in human environmental sciences–communications from the University of Missouri. She is a member of STC and the Association for Education in Journalism and Mass Communication. She is a member of the board of the Public Relations Society of America (PRSA) Health Academy and is co-chair for the 2010 PRSA Health Academy Conference.

Registration

Please register by noon on March 29, 2010.

Location

SHAZAM, Inc. (ITS, Inc. is displayed on sign)

6109 Willowmere Drive

Des Moines, IA  50321

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Fees

• Free for STC - Central Iowa members and students
• $10 for non-members
• Registration is required by noon, March 29. We will not be able to accept late registrations.
• Contact Sara Smith if you would like to place an order from Palmer's Market.